Advertising

Identify advertising claims, review substantiation, draft necessary disclosures, and comparative advertising

Marketing

TCPA (SMS), CAN-SPAM and telemarketing compliance, e-commerce, pricing, rebates, gift cards, coupons and loyalty programs

Promotions

Sweepstakes, contests, giveaways, instant-win, social media promotions, UGC promotions, register and bond promotions

Social Media

Testimonials and endorsements, influencer marketing, native advertising, digital and social media guidance

Regulatory

Comply with FTC rules and regulations, review and respond to demand and cease and desist letters

Contracts

Draft, review and negotiate: MSAs, IOs, Terms of Use, Confidentiality and NDAs, Sponsorship Agreements, Influencer Agreements

Privacy

Draft privacy and data use policies, review privacy practices, draft and review internal policies  

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Trademark

Clearance, protection, licensing and maintenance of trademarks, copyrights, domain names, and other intellectual property

E-commerce

Negative option and auto renewal, reviews and rankings, sales price advertising/coupons and discounts, warranties and guarantees